华夏星文旅简介

华夏星文旅简介

 

·品牌释义

China Star 华夏星 —— 当“华夏”遇见“星”，这不是简单相加，而是品牌基因的创新重构。以“华夏”为根，彰显中国底色；用“星”为翼，拥抱国际视野。“中国星·国际范”，是品牌宣言，亦是发展方向。

·业务布局

作为全国性文旅品牌，华夏星聚焦文旅核心领域，推进产业品牌化与集团化发展。业务覆盖：旅游服务、酒店投资与管理、旅游交通、城市文旅IP开发、品牌创意等。

·发展愿景

每个人心中，都有一颗闪耀的星。华夏星 以“自信、探索、进取”为品牌内核，探索中国服务品牌的“星”可能，致力于成为中国文旅可信赖的“星”主张。

 

—— 合作与交流 ——

·运营公司：华夏之星（北京）品牌管理有限公司  
·联络邮箱： STAR@CSCTG.COM   
·联络地址：北京市海淀区北四环西路9号21层；北戴河华贸喜来登酒店（运营中心）

 

English version.

China Star Cultural Tourism Profile

· Brand Definition：China Star · 华夏星 — When “China” meets “Star”, it is not a simple combination, but an innovative restructuring of brand genes. Rooted in Chinese heritage, it embodies authentic Chinese identity; taking Star as its wings, it embraces a global vision. “A Chinese Star with Global Flair” is our brand manifesto and strategic direction.

 

· Business Scope：As a nationwide cultural tourism brand, China Star focuses on core sectors of the industry, advancing brand-oriented and integrated group development. Its business covers travel services, hotel investment and management, tourism transportation, urban cultural tourism IP development, brand creativity, and more.

 

· Development Vision：Everyone carries a shining star within their heart. Rooted in its brand core of Confidence, Exploration, and Ambition, China Star explores stellar opportunities for Chinese service brands, striving to become a trusted stellar benchmark in China’s cultural tourism industry.

 

— Cooperation & Inquiries —

· Operating Company: Huaxia Star (Beijing) Brand Management Co., Ltd.

· Contact Email: STAR@CSCTG.COM

· Addresses:21st Floor, No. 9 West Beisihuan Road, Haidian District, Beijing

                    Sheraton Beidaihe Huamao Hotel (Operation Center)

     

      从国家叙事到产业实践，文化自信正重塑中国的品牌逻辑，在文旅融合迈向“品牌赋能、价值深耕”的关键节点，我们谨以“华夏星·China Star”品牌为战略支点，诚邀您共探中国服务品牌的“星”可能。

      我们坚信，中国品质文旅的高质量发展，应坚定不移走“中国特色兼具国际化表达”道路。华夏星期待与您携手，在文旅产业的星辰大海中，共同书写“星”篇章！

·From national narrative to industrial practice, cultural confidence is reshaping China's branding logic. At this pivotal moment when integrated cultural tourism evolves toward brand empowerment and in-depth value cultivation, we take Huaxia Star · China Star as our strategic anchor and sincerely invite you to join us in exploring the "stellar" possibilities of Chinese service brands.

·We firmly believe that the high-quality development of premium Chinese cultural tourism must unswervingly follow a path that combines Chinese characteristics with international expression. Huaxia Star · China Star looks forward to working with you to write a new "star" chapter amid the vast, starry ocean of the cultural tourism industry.